Resources

Marketing Analysis (CNA)

Use this document to assess your business model at least once per quarter to review your strengths, weaknesses, opportunities, and threats.

Advertising to Sales Ratios Chart

The advertising-to-sales ratio is designed to show whether the resources a company spends on an advertising campaign helped to generate new sales.

Marketing Funnel

This funnel clearly illustrates the different roles intrusive and passive media have in the marketing mix.  The most successful advertising needs to appeal to both ends of the funnel to capture a purchase.

Advertising by Objective

A sample of clear and specific objectives of an advertising

Advertising to Sales Graphs

Graphs which help you outline and practice articulating the Advertising Sales Graph to help your clients understand the importance of being consistent in their advertising.

Customer Survey

How do you measure up to your client’s expectations?

Key Account Management Form

Keep track of your most important customers.

The Product Purchase Cycle

Demonstrating the role of the product cycle.

Creative Brief

Use this form to help guide your creative team in writing the perfect message for your client.

Ten Do's & Don'ts of Sales Meetings

Use these 10 tips to conduct effective sales meetings.

Post Campaign Analysis

Use this document  monitor your client's advertising results and improve results on their next campaign.

 PreQualifying Score Sheet

Use this sheet to help identify your extremely high-potential prospects and prospects worth investing more time on pre-call research and post-SWOT Analysis follow up.

 Value-Added Rate Card

This document will help you illustrate to your clients the extra value added services you have included, above and beyond your initial quoted rates.